Usually when people offer help my immediate thought is that someone else probably needs it more than me. I’m okay.
But this time was different. I decided that I’d admit that I was feeling somewhat stuck and would just love to run some stuff by him. I was nervous hitting send on the email and immediately considered that it might have been a mistake, could he really help me, did I really need it?
A week later we spent some time together. First he listened. Then he asked some questions. Then he listened some more. Then he gave me some advice. And for the first time in quite a while, I actually heard it.
Does this sounds familiar? When you’ve been doing something for a long time and you’re really used to it. You see the world through a certain lens and that’s just the way it is?
I don’t know what it was about this time. Whether it was him. Or whether it was me. Or if it was simply that I needed to hear.
But I heard him loud and clear.
And when I felt myself begin to defend my old world view, begin to try to persuade him that I knew this already, I just said to myself, “Lisa, shut up and listen. It’s time to take some advice and get really clear”.
So you might be wondering, what’s the big confession?
Well, here it is.
It’s what I understood when I opened up and really listened to his feedback. When I took it all in once and for all.
I got it wrong.
I’m kind of embarrassed to admit it.
But I seriously got it wrong.
You see I’ve been spending a lot of time (years actually…) talking about the power of story. I’ve been in love with story. Fascinated, seduced, enthralled, totally consumed by story. And I’ve missed the point.
Yes, I’m a good storyteller, sometimes even a great storyteller. But so what.
What I’ve failed to say, or perhaps simply not said it enough, or in a focused enough way is this.
- using stories gets me noticed
- using stories gives me influence
- using stories attracts high-paying clients
- using stories grows my business
- Using stories makes me money.
It’s that simple. And I can’t believe that I haven’t been telling it as it is.
Yes, it’s really that simple. And from now on I’m not hiding anymore.
I’m not going to talk about the theory, the art, the performance, the love of story.
I’m going to talk about HOW to do this.
And I mean, how to get noticed, get influence, get clients.
That’s what it’s all about.
Everything success I’ve had in the last 8 years since I started this business has been because I’ve used stories to win deals, develop powerful relationships, convince people what I can do, and won tons of contracts and clients. It’s that simple.
Are you ready to do it too? If you’re fired up even half as much as me about this, just hit reply and say YES – I have a surprise for you.
And hey, do me a favor will you? Share this with someone who needs a breakthrough too, okay?
And leave a comment below.