How did you make your last decision to buy
Who did you ask for advice or recommendations?
When I think about the last few times I made a
buying decision (booking tickets for our vacation
for example) I definitely asked for other
opinions. I did some research on-line, I asked
friends and family and then I went ahead and found
the best deal and booked the flights.
In truth, I was listening to other people’s
And we do this all the time.
It’s inconceivable to go ahead and spend money
(especially large amounts!) without first checking
out some other stories about the item we are
looking to buy.
So, how do we know that we can trust the story?
Last week my son (he’s 8!) told a great story. He
told his best friend’s mother that we were moving
to America; that we had decided to go and live
there for at least two years.
Later she said to me,”how wonderful, how
exciting; how brave of you to relocate the whole
family and take such a huge step…and to try
America, how fantastic!”
I thought she was being a little dramatic. I mean
a two week vacation in the U.S. does not exactly
equate to such a huge step, to such wonder and
I looked at her strangely and after a few minutes
of this kind of back and forth bantering, we
realized that there was some kind of
Then she told me what my son had told her and we
My son and I had a little conversation about the
difference between embellishment, imagination and
And it got me thinking – how do you really trust a
We have fast food joints setting up a salad bar
and marketing themselves as the healthy food
And every second ‘guru’ on-line is promising
amazing fame and fortune in a matter of days and
just a few clicks.
So what story do we trust?
Well, this might sound radical. It may sound a bit
strange. But it works.
If you really listen to the story, you know.
Authenticity is recognizable a mile away. You
can’t miss it if you’re really listening, if
you’re really watching.
When a person tells a story from the heart, you
can feel it. The energy is completely different
and the message penetrates in a physical way. You
get that gut feeling and it sounds something like
You immediately get the feeling and the thought
appears that tells you “now this I can trust.”
Try it. Next time someone tells you a story, pay
attention to how you feel, to your energy and your
thoughts. You’ll know if it’s true. You’ll know
if you can trust the story.
So, you might be wondering about how this works
with creative 8 year olds?! Well, the truth is, I
think he actually believed it when he told it!
He’s so excited about our upcoming vacation and
all that we plan to do there, it feels to him like
we’ll be away for years! Or perhaps it was
I’d love to hear more about the stories you can
and can’t trust…
Best wishes and best stories