It was some time during high school, career
guidance class. I distinctly remember that night
at home, going through a long spreadsheet that
I guess half of the common professions today
didn’t even exist then!
I stopped at Marketing. Dad, what is marketing?
Sitting on the other side of the living room, he
barely raised his head and, without hesitation, he
said ‘it’s the art of convincing people to buy
what they don’t need, don’t want and might not
Wow, sounds powerful Dad, he looked up and just
raised his eyes.
It was a powerful message for sure.
From that day it was clear to me that marketing is
a BAD thing.
It took me years to learn how to understand, then
appreciate and even come to love it.
And it all changed when I discovered the power of
stories. And I don’t mean the kind of stories
that convince you to buy what you don’t need!!!
I mean authentic story.
Story that tells of genuine struggle that
transforms into empowerment.
Story that tells of the human condition and how we
can become resilient and compassionate in the face
You see when you tell authentic stories, you step
into the true value of what you offer. You step
into it for you and for your client.
The story does the work.
If the story moves you, you feel the value. Even
if it’s not something you want right now, you
don’t feel manipulated or ‘sold to’ you simply
appreciate the value of the offer.
And as the teller of the story, you remind
yourself of what you truly stand for.
The type of marketing IS powerful and it’s also
fun and easy.
You see, no one can tell your story better than
you. You’ve lived it. You get it. You’ve
transformed through it.
And when you can experience the power of your own
story, you come to love to tell it.
You get to love marketing!
What are you struggling with in your marketing?
Where do you need a stronger story in your business?
Leave a comment below.
If this resonates for you, you need to understand
the power of storytelling in your coaching
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