It was the middle of the year and I was on board a flight to the US for a speaking engagement. I was going through the numbers, looking at the financials of the business.
It is by far the least favorite part of any business venture for me, the autopsy, especially looking at financial fallout.
I was pouring over the spreadsheets looking at where the revenue had come from in the 18 months up until this point.
Then I began to look at my client list and most importantly where these clients had come from.
And that’s when it hit me.
I was shocked to discover the source of 80% of my clients…I had never realized it before….
No, not from advertising, or article writing…
Not from affiliates or joint ventures…
And not from social media…
Now I’m not talking about leads, about building my list.
I’m talking about actual clients. Can you guess?
Well, at least 80% of my clients had heard me speak.
These are the people who have attended live events, conferences or virtual events where I’ve been on stage.
When I realized these not only was I surprised, but it made a huge amount of sense. I thought, of course, speaking has such huge impact.
And I began to think about all the things that I do when I speak that makes this client conversion happen.
So, here are a few powerful points that I want to share with you:
Show Up – authentically, openly, be ready to share and learn.
Be Ready – to jump at the chance to speak, to recognize when you get a chance to speak (even if you’re not expecting it and not prepared!)
Get Skills – if you’re nervous about some aspect of speaking’ read, study and get some mentoring.
Go for it! – yes, just do it, practice may not make perfect but it makes better for sure!
You simply can’t afford not to become a great speaker – and there’s no better time than now.
If you’d like to learn more: attend the free webinar this week
What do you most need to learn about speaking? Leave a comment below.